PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ALAT MUSIK GITAR DI SUARA ALAM GITAR CUSTOM SUKOHARJO

Ryan Fajar Fitriyanto, Sudarwati Sudarwati, Istiqomah Istiqomah

Abstract


The research to find out and describe the influence of either simultaneously or partial quality of product, price, and promotion against a decision of purchase Musical Instruments Guitar Custom Natural Sound in Sukoharjo. Multiple linear regression is used for data processing in this research.Quality of product, price, and promotion the simultaneous and significant influence on purchasing decisions Musical Instruments Guitar Custom Natural Sound in Sukoharjowith Fvalue 71,283> Ftable 3,15 significantly 0.000 < 0.05. Quality of productto a positive andsignificantly influential buying decision Musical Instruments Guitar Custom Natural Sound in Sukoharjo with tvalue 6,694> ttable 2,000 with significant value 0.000< 0.05. Priceto a positive andsignificantly influential buying decision Musical Instruments Guitar Custom Natural Sound in Sukoharjowith tvalue 4,364 > ttable 2,000 with significant value 0.000< 0.05. Promotionto a positive andsignificantly influential buying decision Musical Instruments Guitar Custom Natural Sound in Sukoharjo with tvalue 2,193> ttable 2,000 with significant value 0.031< 0.05

 

Keywords: quality of product, price, promotion, purchasing decision

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